News & Events

Survey reveals impact of COVID-19 on Good Sports Clubs

News & Events / Survey reveals impact of COVID-19 on Good Sports Clubs

Recently we conducted a survey on how the coronavirus (COVID-19) health crisis is affecting community sports clubs so we can effectively support you in the months ahead.

With sport being cancelled, the survey found that your biggest worries are financial security, especially for smaller clubs, and keeping your members and volunteers engaged.

Nearly one third of responding clubs reported that they also were concerned about the emotional and mental health wellbeing of their members. Other challenges were members’ competing life priorities, the lack of clubs’ technology expertise in the virtual environment and the deconditioning of grounds.

Looking to the future, once social distancing restrictions are lifted, clubs thought that their top three challenges would be re-engaging members, recovering lost revenue and re-engaging volunteers. Getting players and sponsors back on board as well as community worries about attending large gatherings were also of concern.

Nearly half of all clubs said that they wanted examples of how others are operating in the ‘new normal’ and helpful tools to support engagement with members including online content.

Based on the survey results Good Sports has developed a range of initiatives to support clubs:

There are also additional support resources in development, which we will continue to share over coming weeks.

More than three quarters of clubs felt that the Good Sports program was important or very important in helping with community recovery post COVID-19 and we couldn’t agree more.

We want to hear of your changing needs. Please contact your Good Sports relationship manager with any future suggestions.

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