Batemans Bay Seahawks draw the line between the bar and the game

Growth outpaced the old set-up

For five decades, the Batemans Bay Seahawks Football Club has been going strong. But, in recent years, it’s seen a growth spurt – especially in their women's and junior programs.

That growth meant the club's old, informal approach to alcohol at senior game days and family functions needed a rethink. 

With more young families showing up on a Saturday, the line between a senior social space and a family space had blurred.

“We identified the need to improve how we manage alcohol zones and responsible service practices on senior game days and at club functions where children are present,” said Michael Kenny, Operations Manager. 

Changes to the bar changed the vibe for the better

The Seahawks introduced a formal policy through Good Sports, covering drugs and alcohol. It set out the clear expectations for players, members and visitors and helped them make positive changes.

The club noticed that the members' bar area was a popular space for women and children on game day but also a site of heavy drinking. 

They wanted to make sure that the club was a safe and inclusive place for all, so the members' bar area is now clearly signed as over-18s only. It separates alcohol from family and junior spectator spaces on the clubhouse balcony. 

Bar service moved from being the centrepiece of a function to one part of it, alongside a broader push to keep game day really welcoming for families and supporters of all ages.

“We had no pushback from club members or community as they were aligned on this and understood the importance. We’ve noticed more families coming down to game days since the change,” said Michael.

A club that leads by example

As a Gold Good Sports Club, the Seahawks say the shift has changed the feel of a normal game day. 

Members are more respectful, more community-minded, and less focused on alcohol as the main event.

“The Seahawks don't just play footy, we build connections, friendships and pride throughout the South Coast community,” Michael says. 

Building the next generation

In 2026, the club expanded its junior girls' program to include an Under 14s team, with plans to include Under 10s and Under 12s in the 2027 season. It’s an important step for the club and the wider region.

Michael called out the great work of champion volunteer Anthony Freyer – the Junior Coordinator and Under 18s Men's Head Coach. 

He’s been central to embedding the club's policy at grassroots level, managing designated alcohol zones at games and functions so families can enjoy club events with confidence.

And Michael’s own kids ask every day when they can go back down to the club.

“We’re extremely proud that our members and community want to spend their weekend here, it’s much bigger than just the sport.”

Advice we'd share with other clubs

For Michael, it’s all about making the Seahawks more family and community friendly.

“Create a space that people can come to socialise and embrace sense of belonging.”

He also notes that it’s important spectator behaviour is monitored and disciplined accordingly.